Our Online Marketing Toolbox<\/h2>\n\n\n\n
Your business is the manifestation of YOUR dreams and goals, providing a unique service or product to specific customers. That\u2019s why there is no one-size-fits-all approach to building an online marketing plan. At Pixel Fire Marketing<\/a>, we customize your marketing plan around you, your company\u2019s story, and your business plan. Among the myriad of tools at our disposal, we\u2019ll choose the right combination to take your business to the next level.<\/p>\n\n\n\n Does your website include up-to-date features, accurate information, visual appeal, and interactive features? If your website has been long neglected, your best bet may be to design a completely new one. However, in most cases, updating your website one feature at a time makes it possible to evaluate the impact of each change on customer engagement. Additionally, updates are typically more cost-effective than complete overhauls.<\/p>\n\n\n\n If you want to expand customer reach, build your brand, and be discovered by new customers, promote your business where the potential clients are\u2026on social media! Projections by Statista<\/a> indicate that while 4.59 billion people currently use social media, by 2027, that number will jump to 6 billion. The interactive nature of social media makes it easy for satisfied customers to comment, like, and share your content, expanding your reach organically.<\/p>\n\n\n\n A social media ad campaign goes beyond awareness, focusing on a single objective that must be measurable. We\u2019ll begin by evaluating current performance in the targeted area, such as brand engagement, user feedback, website traffic, etc., and develop a strategy to meet your growth goal. As the ad campaign is underway, we\u2019ll meticulously track performance and celebrate your growth with you.<\/p>\n\n\n\n Local SEO (Search Engine Optimization) is all about making sure you\u2019re found by those who need your services or products. It includes website keyword optimization, review management, updates, optimization, and management of your Google Business Profile. We want to make sure you show up in search results and that all your information is accurate so that Google (and your customers!) can easily find you. <\/p>\n\n\n\n Google Ads<\/a> are a pay-per-click approach that will help your business rank high on the page of a relevant keyword search. Google ad campaigns can be customized depending on your budget, the area you\u2019re targeting, and the words you want to rank for.\u00a0<\/p>\n\n\n\n In conjunction with Google Street View, you are now able to update your business\u2019s representation with updated photos, location information, such as parking and accessibility, and provide a virtual tour<\/a> of a customer\u2019s experience in your business. Highlight products, staff, and the experience of your brick-and-mortar shop or office, helping clients know exactly what to expect when they do business with you.<\/p>\n\n\n\n 60% of internet users read blogs weekly. Businesses that feature blogs receive 55% more traffic, on average, than those that don\u2019t. Blogging<\/a> is also a multi-faceted strategy that will provide meaningful content for your customers, keep your website updated, and establish the credibility\/ expertise your business provides.\u00a0<\/p>\n\n\n\n Thanks to our never-leave-home-without-them approach to smartphone usage, potential clients\u2019 locations are readily available for geotargeted ad campaigns<\/a>. When we develop ad campaigns, we can set them to generate business within a specific area and not beyond (geofencing) so that we hit the bullseye on ad reach every single time.\u00a0<\/p>\n\n\n\n Did you know that nearly half of the companies who utilize online marketing don\u2019t have a clearly defined strategy<\/a>? If you fit into this group, you\u2019ve fallen victim to a costly and ineffective approach that is draining your marketing funds without a positive return on the investment!\u00a0 The good news is, a professional online marketing plan can quickly resolve this, leading to targeted growth and increased customer satisfaction.<\/p>\n\n\n\n We may spend far less time doing business in person than was once the norm, but customers still want to relate to the businesses they support. They are drawn to companies that provide real value for the investment, offer attentive customer service, display meaningful and relevant content, are visually and aesthetically appealing, and have websites that are easy to navigate.<\/p>\n\n\n\n An effective digital marketing plan<\/a> parallels your business plan as it targets your current and potential customers and helps you achieve your company\u2019s goals. If you are not operating with a meaningful online marketing plan, take the time to develop a clear vision for how you\u2019d like your business to grow and the steps you\u2019ll take to get there.<\/p>\n\n\n\n Do you know who is utilizing your services or buying your products? What are their demographics? What are their values and priorities? Learning all you can about your customers (and potential customers) will help you tweak your marketing plan<\/a> for targeted audiences.\u00a0<\/p>\n\n\n\n Insight on potential customers can be gathered in several ways. Researching population demographics of the local area provides a good launch point. To get a clearer picture, consider utilizing surveys or customer feedback from your current clients. The data gathered can further direct your marketing strategy. <\/p>\n\n\n\n Online marketing is a rapidly evolving field. In a matter of months, your content and strategy can go from cutting edge to pass\u00e9. You won\u2019t be able to put a plan in motion and just coast while it does its work. Static marketing leads to brand stagnation. The key to mitigating this is simply thinking \u201cdynamically.\u201d Your marketing plan must continue to be evaluated and adapted through analytics to employ new strategies and tools as digital marketing continues to improve in sophistication and the wants\/ needs of your clients continue to evolve. <\/p>\n\n\n\nNew or Refreshed Website<\/h3>\n\n\n\n
Strong Social Media Presence<\/h3>\n\n\n\n
Social Media Ad Campaign<\/h3>\n\n\n\n
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<\/figure>\n\n\n\nLocal SEO<\/h3>\n\n\n\n
Google Ads<\/h3>\n\n\n\n
A Google 360 Tour<\/h3>\n\n\n\n
Blogging <\/h3>\n\n\n\n
Geofencing\/Geotargeting <\/h3>\n\n\n\n
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<\/figure>\n\n\n\nWhy Your Business Needs a Professional Online Marketing Plan <\/h2>\n\n\n\n
Increase Engagement<\/h3>\n\n\n\n
Strengthen Branding<\/h3>\n\n\n\n
Maintain Relevance<\/h3>\n\n\n\n
We\u2019re Here to Help<\/h2>\n\n\n\n