{"id":7526,"date":"2023-09-29T14:37:57","date_gmt":"2023-09-29T19:37:57","guid":{"rendered":"https:\/\/pixelfiremarketing.com\/?p=7526"},"modified":"2025-06-20T13:16:21","modified_gmt":"2025-06-20T18:16:21","slug":"is-it-time-to-refresh-your-brand","status":"publish","type":"post","link":"https:\/\/pixelfiremarketing.com\/is-it-time-to-refresh-your-brand\/","title":{"rendered":"Is it Time to Refresh Your Brand?"},"content":{"rendered":"\n

Your company\u2019s brand is what distinguishes it, makes it easy for prospects and customers to recognize, and embodies who you are and what you do. It\u2019s so important that you can\u2019t move on to later steps of the Customer Value Journey until you\u2019re sure your brand is solid<\/a>. Your brand is the backbone of your business and, if you\u2019ve spent a lot of time, money, and energy into developing a brand you love, it stands to reason you may be hesitant about changing it. However, there are some circumstances in which a brand refresh is not only beneficial for your company, but it\u2019s also necessary for continued growth. <\/p>\n\n\n\n

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What is a brand refresh?<\/h2>\n\n\n\n

A brand refresh is a strategic change to align with who your company currently is and current marketplace dynamics. Unlike a rebranding<\/a>, a brand refresh usually retains many aspects of your current brand such as your values, mission statement, positioning, and often your company name. You are not changing the nuts and bolts of your company with a refresh\u2014you\u2019re simply updating your look.<\/p>\n\n\n\n

As opposed to marketing, which is the \u2018how\u2019 of your company<\/a>, your brand is your \u2018why\u2019. Though your \u2018why\u2019 will usually not change during a refresh, it\u2019s important to keep in mind that displaying your \u2018why\u2019 to customers and prospects needs to be done in a cohesive, memorable, and understandable way. <\/p>\n\n\n\n

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Is it time to refresh your brand?<\/h2>\n\n\n\n

How do you know a refresh is in order? Sometimes, it\u2019s pretty obvious that your brand needs to be updated (you\u2019ve chosen a new name, you\u2019ve realized you have a competitor whose brand is too similar to yours). Other times, it\u2019s a little more subtle. Here are some signs it\u2019s time to do a refresh.<\/p>\n\n\n\n