{"id":7340,"date":"2023-09-01T10:21:11","date_gmt":"2023-09-01T15:21:11","guid":{"rendered":"https:\/\/pixelfiremarketing.com\/?p=7340"},"modified":"2025-06-20T13:16:22","modified_gmt":"2025-06-20T18:16:22","slug":"connection-in-marketing-why-it-matters","status":"publish","type":"post","link":"https:\/\/pixelfiremarketing.com\/connection-in-marketing-why-it-matters\/","title":{"rendered":"Connection in Marketing: Why it Matters and How to Connect Effectively"},"content":{"rendered":"\n<p><em>\u201cYou just don\u2019t understand our industry. The type of marketing you\u2019ve proposed doesn\u2019t work for us.\u201d&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Those are not fun words for any marketing professional to hear, but they can be a big wake-up call. I know this because we\u2019ve heard it before (or some variable of it) from prospects as well as those who had already become clients. Upon further inquiry, we usually found out it stemmed from one of two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We really didn\u2019t understand their industry.<\/li>\n\n\n\n<li>We hadn\u2019t properly explained\u2014in a way the client or prospect could easily understand\u2014why the type of marketing we were proposing really <em>would <\/em>work.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Both of these reasons had the same basis: lack of connection. Connection in marketing is key. Without it, wires will get crossed, relationships will be weakened, and efforts will ultimately fail. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Connection in Marketing: Why it Matters&nbsp;<\/h2>\n\n\n\n<p>What <em>is <\/em>connection? In the broadest sense, connection is when a person is linked or associated with something else. To take it a step further, real connection is when two (or more) people feel valued, seen, or heard by the other party or parties. Connection is the basis of appreciation, understanding, and the formation of relationships.&nbsp;<\/p>\n\n\n\n<p>So what, specifically, does connection in marketing mean? It can certainly mean that you as a business owner, manager, or salesperson is connecting personally with a prospect or client over coffee, a phone call, or a Zoom meeting. However, it can also mean:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers feeling connected to your brand or mission. A <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout study<\/a> found that more than half of consumers will increase their spending with a brand they feel connected with and more than 75% will buy from that company over their competitor.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prospects or clients feeling your company knows who they are, what they want or need, and have the products or services to fulfill those needs.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers, prospects, or clients feeling truly valued by your team and that they are unique and \u201cnot just a number\u201d.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients feeling they can reach out to you as a \u201cconnection\u201d who can refer them to other businesses, people, or resources they need to succeed and vice versa\u2014when you reach out to your clients for help, they also feel valued and connected.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Why does it matter? To put it simply, connected customers buy more, feel better about what they\u2019ve purchased, and are more likely to eventually reach <a href=\"https:\/\/pixelfiremarketing.com\/step-8-of-the-customer-value-journey-promote\/\">step 8 of the <\/a><a href=\"https:\/\/pixelfiremarketing.com\/step-8-of-the-customer-value-journey-promote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer<\/a><a href=\"https:\/\/pixelfiremarketing.com\/step-8-of-the-customer-value-journey-promote\/\"> Value Journey<\/a> and become raving fans of your business and refer you to others.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2-1024x576.png\" alt=\"Connection in Marketing\" class=\"wp-image-7338\" title=\"\" srcset=\"https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2-1024x576.png 1024w, https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2-300x169.png 300w, https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2-768x432.png 768w, https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2-1536x864.png 1536w, https:\/\/pixelfiremarketing.com\/wp-content\/uploads\/Connection-Connection-in-Marketing_-Why-it-Matters-and-How-to-Connect-Effectively_image2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Connect Effectively&nbsp;<\/h2>\n\n\n\n<p>Connection is important. But learning how to connect can be difficult, especially in this day and age when it\u2019s incredibly easy to do pretty much anything from behind a computer screen. Here are some ways you can ensure you are connecting effectively with your prospects, customers, or clients.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create marketing campaigns and content that clearly shows you understand your audience\u2019s needs. Of course, to do this, you first have to make sure you deeply understand their needs. This means doing research, asking questions, being curious, and knowing who your ideal client is. Once you know this, you can address unique pain points and solve problems that will lead to connection (and sales!).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a well-defined brand and purpose. You can\u2019t expect your prospects or clients to connect to an inconsistent brand or one that has no defined purpose. These are cornerstones of building your business and part of the <a href=\"https:\/\/pixelfiremarketing.com\/step-1-of-the-customer-value-journey-generating-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">first step in the Customer Value Journey<\/a>. Your brand is your website, your logo, your colors, and your mission statement. Your purpose is why you exist as a business. While this can have a charity aspect to it, it doesn\u2019t have to. For example, Ford Motor Co.\u2019s purpose is \u201cTo drive human progress through freedom of movement\u201d and Kellogg\u2019s is \u201cNourishing families so they can flourish and thrive.\u201d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the platinum rule. Your customers are not all the same and they don\u2019t want to be treated the same. Figure out how they want to be treated and do your best to treat them that way. For example, some of your customers may like receiving emails while others would prefer to be texted or called. Another example is that some prospects may appreciate being reached out to on a regular basis while others would prefer to be left alone until they are ready to make a decision.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure your customers see faces, not just ads. <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% of consumers feel more connected<\/a> to brands that have CEOs who are active on social media. That\u2019s because it\u2019s difficult to connect to an ad, a stat, or a meme. Make sure you feature yourself and your team in videos on your website and on social, in photos, and in marketing materials.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Touch base and give value frequently. Giving value is crucial in all steps of the Customer Value Journey. Make sure you are fostering connections by frequently giving value via informative social media posts, newsletters, sharing articles, and producing informational videos.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask for (and implement) feedback. Show your customers, clients, and prospects that you truly value what they think by asking for feedback on your products, services, and way you do business. Implement ideas that have value and thank all those who have taken the time to share their thoughts with you.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Connection matters more than ever as we move into a world dominated by AI, screens, and automation. If you want to take your marketing to the next level, put connection front and center and you\u2019ll set yourself apart from your competition. Need some help implementing a campaign that fosters connection? Reach out to our team at <a href=\"https:\/\/www.facebook.com\/pixelfiremktg\" target=\"_blank\" rel=\"noreferrer noopener\">Pixel Fire Marketing<\/a>! We\u2019d love to help.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cYou just don\u2019t understand our industry. The type of marketing you\u2019ve proposed doesn\u2019t work for us.\u201d&nbsp;&nbsp; Those are not fun words for any marketing professional to hear, but they can be a big wake-up call. I know this because we\u2019ve heard it before (or some variable of it) from prospects as well as those who [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,22,34],"tags":[],"class_list":["post-7340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-strategies","category-trends-tips-ideas"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/7340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/comments?post=7340"}],"version-history":[{"count":10,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/7340\/revisions"}],"predecessor-version":[{"id":10165,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/7340\/revisions\/10165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media\/7353"}],"wp:attachment":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media?parent=7340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/categories?post=7340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/tags?post=7340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}