{"id":7119,"date":"2023-08-03T12:44:22","date_gmt":"2023-08-03T17:44:22","guid":{"rendered":"https:\/\/pixelfiremarketing.com\/?p=7119"},"modified":"2023-08-03T13:59:52","modified_gmt":"2023-08-03T18:59:52","slug":"step-5-of-the-customer-value-journey-excite","status":"publish","type":"post","link":"https:\/\/pixelfiremarketing.com\/step-5-of-the-customer-value-journey-excite\/","title":{"rendered":"Step 5 of the Customer Value Journey-Excite"},"content":{"rendered":"\n

Have you been following us on the Customer Value Journey? Have you figured out how to generate awareness<\/a>, drive engagement<\/a>, build subscribers<\/a>, and increase conversions<\/a>? Fantastic! Now that you\u2019ve gone through the first four steps of the journey with us, it\u2019s time to move on to the really good stuff\u2014step 5 of the customer value journey-excite! Learn how to EXCITE your prospects and\/or new customers and get them revved up to do business with you.<\/p>\n\n\n\n

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It’s All About the Brand for Step 5 of the Customer Value Journey-Excite<\/h2>\n\n\n\n

In step 5 of the customer value journey-excite, you\u2019ll really get to capitalize on the brand and voice you worked on to prepare for the first step of the CVJ. You want those prospects you converted into hot leads in the last step to feel 100% confident that YOU are the one they want to buy products from or work with. That means they need to know what sets you apart from the competition and why these differences work for THEM.<\/p>\n\n\n\n

Let\u2019s take Pixel Fire<\/a>, for example. We have two important things that set us apart from other marketing agencies: 1. We base everything on the concept of Engagement Equity, meaning we focus on giving VALUE rather than just making the sale. 2. We have an in-house staff that answers phones, meets in person with clients, and is always ready to have a one-to-one talk if clients are in need of training or have questions. Our in-house staff also allows us to put on a lot of fun events and get involved in the community\u2014something our competitors who have mostly remote workers are not able to do.<\/p>\n\n\n\n

What sets YOU apart? Are you a florist who knows which types of flowers those with allergies can safely have in their homes? A landscaper who has in-depth knowledge on how to choose, plant, and nurture trees? A defense attorney who spent 15 years as a prosecutor so you know how to work with (or against) the \u2018competition\u2019? Whatever that competitive edge is, now is the time to use it to get your leads excited about working with you.<\/p>\n\n\n\n

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Make sure they are the right clients for YOU<\/h2>\n\n\n\n

Of course, none of this is going to work if you\u2019ve curated prospects and leads who aren\u2019t the right fit. This goes back to leaning on what you accomplished at the beginning of the journey. If you did things right, those you\u2019ve led to step 5 of the customer value journey-excite will be aligned with your core values and your way of doing business and they\u2019ll be on board with what makes you different from your competitors. If you\u2019ve tapped the wrong market, everything will fall apart in this stage. (But no worries\u2014you can learn from your mistake and go back to start the journey over!).<\/p>\n\n\n\n

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Crafting the ask<\/h2>\n\n\n\n

If you\u2019re familiar with our Engagement Equity Power Players, you know that one of the most important is THE ASK. You can give value all day long, but if you never ask your leads for anything, they simply won\u2019t know HOW to take the next step. Sure, it might seem obvious to you that you want your leads to sign up for a program online or tell your customer service rep to schedule that estimate, but it might not seem that way to them.<\/p>\n\n\n\n

So how do you make a successful ask? Here are some tips:<\/p>\n\n\n\n