If you use Facebook for personal or business purposes, you\u2019ve seen the Facebook Stories feature that appears at the top of your newsfeed. Though Facebook Stories have been around since 2017, many business owners and marketers have not yet incorporated them into their marketing strategy. Some don\u2019t understand how to use them while others believe they are for personal use and have no value when it comes to marketing. This couldn\u2019t be further from the truth. Facebook Stories offer business owners a powerful marketing opportunity if you know how to use them correctly.<\/p>\n
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Facebook Stories are user-generated video and photo collections that can be viewed twice and then disappear after 24 hours. They do not appear on your newsfeed and they cannot be accessed or viewed after the 24 hours are up. The feature uses Facebook\u2019s in-app camera and lets you overlay fun lenses and filters to your content. You can also add geolocation tags. Once you post your story, it will appear at the top of viewers\u2019 newsfeeds and others can see it by tapping on the circle at the top of the app.<\/p>\n
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While Facebook Stories are always fun to use personally, they can be effective marketing tools for your business as well. Here\u2019s why:<\/p>\n
They have prime positioning in the app\u00a0 <\/em>As we\u2019ve mentioned, stories appear at the very top of viewers\u2019 news feeds, meaning they are the first thing people see when they log in to Facebook. This exposure boosts your visibility and keeps your brand top of mind.<\/p>\n The use of them continues to grow\u00a0 <\/em>More than 150 million users view Facebook stories on a daily basis, and that number continues to grow. More viewers look at Stories than at their feeds. To stay on their radar, you need to post stories frequently.<\/p>\n It\u2019s perfect for real-time marketing\u00a0 <\/em>Because stories don\u2019t linger on your feed, they\u2019re the perfect place to engage in some real-time marketing. Use your stories for limited-time sales, event promotion, or updates on what\u2019s going on in your business.<\/p>\n <\/p>\n Facebook Story marketing is all about being creative, transparent, and unique. Here are some ideas on how to use Stories to best market your business\u2014but remember that thinking outside the box and being original is really the name of the game!<\/p>\n Host competitions and giveaways<\/em><\/p>\n Make exciting announcements<\/em><\/p>\n Show behind-the-scenes peeks at your office or store\u2019s operations<\/em><\/p>\n Promote an event with image slideshows and videos<\/em><\/p>\n Post discount codes or promotions <\/em><\/p>\n Team up with influencers who will share their stories <\/em><\/p>\n Post a quote or pic of the day<\/em><\/p>\n Create an educational tutorial <\/em><\/p>\n Give a visual tour of your office<\/em><\/p>\n Introduce new team members <\/em><\/p>\n \u00a0<\/em><\/p>\n There are a few different options when it comes to creating Facebook Stories.<\/p>\n Using Facebook Stories to market your business is trendy, fun, and very effective when done correctly. If you want to use this platform to grow your business but aren\u2019t sure how, please reach out! The talented team at Pixel Fire Marketing would love to help you out!<\/p>\n Stories have proven to be a popular format, which is why Facebook has been keen to push it across all of their apps. To create a Story on Facebook,\u00a0click the \u201cCreate a Story\u201d icon on the left side of the Stories Bar. You can add text, music, selfies, or take a poll – play around and have fun with it!<\/p>\n Do you need help incorporating Facebook Stories into your social media strategy? Our dedicated Marketing team is here for you!<\/p>\n","protected":false},"excerpt":{"rendered":" If you use Facebook for personal or business purposes, you\u2019ve seen the Facebook Stories feature that appears at the top of your newsfeed. Though Facebook Stories have been around since 2017, many business owners and marketers have not yet incorporated them into their marketing strategy. Some don\u2019t understand how to use them while others believe […]<\/p>\n","protected":false},"author":5,"featured_media":4704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25,22],"tags":[],"class_list":["post-4703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-marketing-strategies"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/4703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/comments?post=4703"}],"version-history":[{"count":1,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/4703\/revisions"}],"predecessor-version":[{"id":4804,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/4703\/revisions\/4804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media\/4704"}],"wp:attachment":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media?parent=4703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/categories?post=4703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/tags?post=4703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How to Best Use Facebook Stories to Market Your Business<\/h3>\n
How to Create Facebook Stories<\/h3>\n
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