2023 is almost upon us and those of us at Pixel Fire Marketing have had our eye out for new trends that we can use to ignite our clients\u2019 campaigns in the new year! While there are plenty of new trends we are excited about, there are also some strategies that won\u2019t be as relevant as the year progresses. Hopefully this information will help you create your own marketing plan and take your business to the next level in 2023.<\/p>\n
Video is still hot for the new year! In 2023, we see shorter videos posted on stories and reels taking over. We\u2019re also seeing the trend of customers and clients posting brand-specific content for businesses (known as user-generated content or UGC.) Keep in mind that if you want your customers and clients to create this type of content for you, you need to lead them down the buyer\u2019s journey so they become raving fans of your company!<\/p>\n
Contrary to popular belief, email marketing isn\u2019t going anywhere anytime soon. HOWEVER, the format is changing. Salesy and spammy emails are on the way out and conversational email is getting more popular. Email addresses are still needed to sign up for social accounts, which means almost everyone has them and checks them regularly! Take advantage by sending out emails filled with useful information or to check in with your clients, customers, or prospects to see how you can be of assistance.<\/p>\n
With more than 1.2 billion monthly active users, YouTube continues to be as popular as ever. That\u2019s why businesses and brands are taking advantage of the platform\u2019s ads to deliver their message to the 122 million daily users. If you want to create ads for YouTube, you need a Google Ads account. Your ads can run before, during, or after a video has played or they can appear in the YouTube home feed. Just like other Google ads, you\u2019ll be able to choose the people whom you want to see your ads based on demographics like interests, location, and age.<\/p>\n
It makes sense that long-form videos are on their way out since short-form video has become dominant in the latter parts of 2022. In fact, more than 95% of professional marketers agree that the ideal length of a video posted to social media is under 10 minutes. Keep in mind it\u2019s possible to post (and get traction from) a longer video if you keep the information engaging enough to hold the viewer\u2019s attention (think how-to videos.)<\/p>\n
If you\u2019ve been on this popular platform lately, you may be noticing a more natural and unedited aesthetic. With Gen Z favoring authenticity over filtering, it\u2019s likely you\u2019ll see a lot less polish and a lot more reality on Instagram in 2023. If you use Instagram to market your business, focus more on showing unfiltered content and candid shots to take advantage of this trend.<\/p>\n
We hate to break it to you, but more effort will be required to connect with your customers and prospects in 2023. Gone are the days when you can simply show prospects a Facebook ad and it\u2019s enough to make them click, buy or schedule, and become a customer. Buyers are more analytical now than ever and are spending more and more time on the decision-making process. To get conversions, you\u2019ll need to plan on reaching them via multiple touches through awareness, engagement, and then conversion. For example, consider a Facebook marketing campaign combined with audience targeting and Google ads to get the results you want.<\/p>\n
Knowing what\u2019s trending in the marketing world for the upcoming year will help you make smart decisions when developing your company\u2019s advertising strategy. Interested in learning more about what\u2019s in and on its way out? Or would you like assistance incorporating these trends into your campaign? Reach out to the experienced pros at Pixel Fire Marketing<\/a>. We\u2019d love to help!<\/p>\n","protected":false},"excerpt":{"rendered":" 2023 is almost upon us and those of us at Pixel Fire Marketing have had our eye out for new trends that we can use to ignite our clients\u2019 campaigns in the new year! While there are plenty of new trends we are excited about, there are also some strategies that won\u2019t be as relevant […]<\/p>\n","protected":false},"author":5,"featured_media":4734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-tips-ideas"],"acf":[],"_links":{"self":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":9,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"predecessor-version":[{"id":7524,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/posts\/3439\/revisions\/7524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media\/4734"}],"wp:attachment":[{"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfiremarketing.com\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}